Outsource to Grow Your Business

When we first decided to start our own business we are so thrilled by all the possibilities of what could happen. We think about the flexibility we can have with our life, the income we can make and so many other things. However, when we actually start the business a whole different reality sets in. We begin to spend more and more time working in our business doing administrative work to stay organized (somewhat organized), putting in lots of effort (or thinking) to get new clients, and also learning all the new and latest strategies and skills to stay on top of our game. By doing all of this you will quickly begin to see that you are putting more hours into your business then you did for your job, you no longer have a life, and the worst part of it all is the realization that you can, and will, only make but so much money in your business if something doesn’t change. At this point you have probably realized that no successful businessperson runs his or her business alone and even though you have an online business, there is no reason why you should be forced to do everything alone either.

Most businesses owners hire various people to do various jobs for them. Whether they hire a contractor or someone in house this person has a specific role to play in the business. For example they may hire someone like accountants, bookkeepers, cleaning staff and more. But a brick and mortar business often hires staff to be the receptionist, the secretary, web designers, content writers and other staff. To cut down on cost of hiring staff they hire independent contractors, and as an online business owner you can do the same. There is no reason to have onsite staff. You can outsource almost every aspect of your business that doesn’t need “you” to independent contractors.

Now don’t get me wrong, I’m not saying that your business doesn’t need. I mean you are the business owner, and you must give the final approval on everything that goes out, because it is your name and reputation on the line. But, you don’t need to do everything, so that’s why you need to figure out what part of your business needs you the most. To do this think about what are the things in your business that only you can do. If you are a coach, only you can spend your time coaching. To further help you determine the various parts of your business you can outsource ask yourself these two questions.

  1. What parts of your business can be completed by others?
  2. What part needs your special touch?

To answer these questions I want you to write a list of every business task you do during a day, a week, a month and a year. Then highlight the tasks that only you can do. Now, you can go and find people that can handle the rest.

Now I bet you are probably thinking about the time you’ll have to spend training individuals to do things “right”. Even if you have the budget to hire someone, sometimes the idea of training someone to do things can be so overwhelming that decide it’s better to do it myself instead of doing double work. Well I have a solution for that. As you are monitoring your daily, weekly, and monthly tasks write down, in detail, the step by step procedure you take when completing that task. By doing this you are creating a standard operating procedures (SOP) manual that you can give to your contractors. This is so helpful when it comes to training. It can literally take the place of you having to train your outsourcing contractors to do thing the way you want it done.